Tuckahoe Insights

Pivot to Offense

Jan 8, 2019 10:01:02 AM / by Ramsey Poston posted in Insider, media, crisis communications plan,

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December Solstice and Celebration of Light

Dec 21, 2018 11:02:13 AM / by Ramsey Poston posted in Insider

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Strategic Communications to Avoid the Thanksgiving Meltdown

Nov 20, 2018 4:06:48 PM / by Ramsey Poston posted in Insider, crisis, crisis communications plan,

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Tuckahoe Strategies wishes you and your family a happy Thanksgiving.  It’s the best holiday because it is uniquely American like blues music and baseball. Thanksgiving is also the harvest time of the year in which we can reflect on the fruits of our labor.

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Manage Your Crisis with F.A.C.T.S.

Nov 14, 2018 1:50:05 PM / by Ramsey Poston posted in Insider, legal, crisis, media, crisis communications plan,

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Is your company prepared for its crisis?

Nov 5, 2018 4:17:11 PM / by Ramsey Poston posted in Insider, crisis, crisis communications plan,

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Get the apology right the first time

Oct 29, 2018 5:57:22 PM / by Ramsey Poston posted in crisis, media

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Over the past year several executives accused of wrongdoing have stepped up to the mic and completely bungled their apology making their situation in most cases far worse.  In recent months the blunders have come fast and furious. We’ve heard a string of poorly executed apologies (in some cases, excuses) among powerful men accused of sexual harassment such as Harvey Weinstein, Kevin Spacey, and Charlie Rose. Companies such as Apple, Equifax, and Starbucks have been criticized for not adequately addressing corporate shortcomings.

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Here's What To Do in the First Hours of a Crisis

Oct 8, 2018 10:56:01 AM / by Ramsey Poston posted in Insider, crisis, crisis communications plan,

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Using Media as Part of the Legal Strategy

Sep 25, 2018 7:44:33 AM / by Ramsey Poston posted in Insider, legal, crisis, media

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Your Advantages for a Successful Media Interview

Sep 17, 2018 5:40:01 PM / by Ramsey Poston

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As a chief executive, conducting a media interview can help advance your agenda by promoting your company and its products. It can also work against you if you are not prepared and are not aware of your advantages. Advantages? Yes, anyone who conducts an interview has several advantages that can be used to ensure a successful media interview.

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Do You Know the Media Ground Rules?

Sep 10, 2018 1:12:42 PM / by Ramsey Poston posted in Insider, crisis, media

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Speaking to the media can be a complex proposition that requires a working knowledge of well established ground rules for what is ultimately published and what isn't. Speaking to the media can be part of a sound strategy to launch a successful corporate campaign or set the record straight. The chief executive is where the buck stops and often a company’s most credible voice. However, it’s a dangerous proposition if the executive doesn’t understand the media ground rules.

This blog details the media ground rules every executive should know before conducting an interview. Before engaging any reporter, executives must understand the difference between “on the record” and “off the record” and everything in between. Here’s a rundown of the ground rules for speaking with reporters.

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