Tuckahoe Strategies wishes you and your family a happy Thanksgiving. It’s the best holiday because it is uniquely American like blues music and baseball. Thanksgiving is also the harvest time of the year in which we can reflect on the fruits of our labor.
Over the past year several executives accused of wrongdoing have stepped up to the mic and completely bungled their apology making their situation in most cases far worse. In recent months the blunders have come fast and furious. We’ve heard a string of poorly executed apologies (in some cases, excuses) among powerful men accused of sexual harassment such as Harvey Weinstein, Kevin Spacey, and Charlie Rose. Companies such as Apple, Equifax, and Starbucks have been criticized for not adequately addressing corporate shortcomings.
As a chief executive, conducting a media interview can help advance your agenda by promoting your company and its products. It can also work against you if you are not prepared and are not aware of your advantages. Advantages? Yes, anyone who conducts an interview has several advantages that can be used to ensure a successful media interview.
Speaking to the media can be a complex proposition that requires a working knowledge of well established ground rules for what is ultimately published and what isn't. Speaking to the media can be part of a sound strategy to launch a successful corporate campaign or set the record straight. The chief executive is where the buck stops and often a company’s most credible voice. However, it’s a dangerous proposition if the executive doesn’t understand the media ground rules.
This blog details the media ground rules every executive should know before conducting an interview. Before engaging any reporter, executives must understand the difference between “on the record” and “off the record” and everything in between. Here’s a rundown of the ground rules for speaking with reporters.